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What is Career Coaching?


Maybe you’re wondering what career coaching is, and whether it’s for you….

Coaching, or life coaching is a co-active (working together) process where the client brings the agenda and the coach, through a process, discusses that agenda and through thought provoking questions, observations and simply just listening, the coach assists the client in clarifying their thoughts, deciding what it is that they really want, formulating their goal and devising a plan. The coach will also help with the client’s accountability and commitment to that plan.

One of the main features of coaching is that the coach believes that you have the answers within yourself. The coach will never tell you what to do or advise you to go in a certain direction. You are the expert in your own life.

Career coaching is similar, but obviously more focused on your career and helping you to take responsibility for it. It can take many guises, depending on the client’s position and what it is they want to achieve. This can include things like:

  • Increasing motivation at work

  • Improving how you feel about work

  • Improving performance, relationships and communication skills

  • Considering changes; changes where you are, a new job, or even a new career.

  • Dealing with change; redundancy, change in role, change in structure, change in boss/leadership, change in culture.

  • Your time and energy management

  • Going for promotion/career planning

  • Interview preparation

  • Direction, particularly if you are feeling unmotivated or disinterested in your current workplace.

  • Returning to work after an absence (unemployment, illness, caring, maternity leave etc)

The statistics speak for themselves. Here are 4 benefits identified by clients from an ICF (International Coaching Federation) survey:

  1. 80% of clients improved their self-confidence

  2. 73% of clients improved their relationships

  3. 72% of clients improved their communication skills

  4. 67% of clients improved their work-life balance

"The most important investment you can make is in yourself. Very few people get anything like their potential horsepower translated into the actual horsepower of their output in life. Potential exceeds realization for many people…The best asset is your own self. You can become to an enormous degree the person you want to be."

Warren Buffett.

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